Campbell’s has made an important move by hiring Mohit Anand as the new head of its snacks division. Anand, who previously worked at Kellanova, will officially start on February 23. He takes over from Elizabeth Duggan, who was promoted just last May after joining the company in 2019.
Anand’s main task will be to help Campbell’s snacks regain its financial strength. He has significant experience, having led Kellogg’s snack operations in Asia, the Middle East, and Africa before those businesses were sold to Mars.
The challenges facing Campbell’s are not unique. Like many large food companies, they have seen a drop in snack consumption. CEO Mick Beekhuizen highlighted this in December, noting that consumers are becoming more selective with their purchases. According to Campbell’s latest earnings report, snack sales have dropped by 2% compared to last year. The snack line includes popular items like Goldfish crackers and Pepperidge Farm cookies.
“I believe Campbell’s has what it takes to succeed in snacking,” Beekhuizen stated. “With Mohit on our team, we can drive the necessary changes for our growth.”
Anand recently oversaw Mars Snacking’s Accelerator division, contributing to its expansion with brands like RXBar and Nutrigrain. Before this, he led Kellanova’s North American frozen food sector and worked at Unilever.
Interestingly, Campbell’s isn’t the only food giant making changes. Kraft Heinz has also appointed a new North American president from Kellanova, signaling a trend of leadership shifts in the industry.
This move comes amid growing consumer trends towards healthier snacking, which has prompted companies to adapt quickly. According to a recent study by the International Food Information Council, 70% of consumers are interested in healthier snack options. Companies that can pivot effectively will have a better chance at thriving in this competitive market.
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