DailyObjects, a tech accessories and lifestyle brand, celebrated reaching over Rs 100 crore in revenue for the fiscal year ending March 2025. However, this growth comes with challenges; the company’s losses soared by 60%.
In FY25, DailyObjects reported operational revenue of Rs 110 crore, a 31% increase from Rs 84 crore in FY24. Most of this revenue—99.6%—came from selling products like bags, wallets, and charging solutions. The remaining revenue stemmed from shipping charges.
Costs also rose significantly. Procurement alone accounted for 41% of total expenses, climbing to Rs 51.5 crore from Rs 42.5 crore in the previous year. Advertising costs jumped by 40.5% to Rs 26 crore, and employee expenses surged by 54.5% to Rs 17 crore. Additionally, rent more than doubled to Rs 4 crore.
As a result, total expenses increased by 30%, reaching Rs 124.5 crore. Consequently, DailyObjects reported a net loss of Rs 16 crore for FY25, compared to Rs 10 crore in FY24. The company’s financial metrics, including Return on Capital Employed (ROCE) and EBITDA margin, stood at -16.89% and -10.64%, respectively.
Interestingly, DailyObjects indicated it costs Rs 1.13 to generate Rs 1 in revenue, a slight improvement from Rs 1.14 the previous year. By March 2025, the company had cash and bank balances of Rs 8 crore alongside current assets of Rs 87 crore.
Since its inception, DailyObjects has secured around $14.5 million in funding, with Seedfund and 360 One Ventures as prominent investors. The latest funding round in May 2024 brought in $10 million. Experts suggest that future funding may not offer significant premiums unless there’s a substantial shift in business strategy.
The current operational template—spending nearly 30% on advertising and over 40% on procurement—has become common among D2C brands. While DailyObjects has a distinct collection, particularly of phone covers, it faces stiff competition from micro-influencers showcasing personalized selections on social media.
Now nearing 14 years in operation, DailyObjects must adapt to evolving consumer demands. Efforts to diversify, like adding corporate gifting options, appear cautious. Many believe a deeper transformation might be necessary to reinvigorate the brand and better serve its audience.
New statistics underscore the shifting retail landscape. Research shows that over 80% of younger consumers now seek personalized shopping experiences, rendering curated offerings more essential than ever. DailyObjects must innovate to remain relevant in this fast-paced market.
In conclusion, while DailyObjects has made impressive strides, strategically navigating its expanding costs and competition will be critical for future growth and sustainability. For further insights into similar market trends, you can read this report on the D2C landscape.
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