It’s been a year since BLACKPINK teased their major tour, the DEADLINE World Tour, which took them to 16 cities. This was more than just about the music; it was a chance to celebrate each member’s solo successes during a break from group activities.
Now, they’ve released a new EP, also titled DEADLINE. This marks their first major release since their chart-topping album Born Pink in 2022. The lead single, “JUMP,” came out over the summer and quickly climbed the Billboard Hot 100, hitting No. 28.
“JUMP” features a blend of Korean and English lyrics, showcasing their unique K-pop style. However, the new tracks on this EP are all in English, signaling a fresh, global direction for BLACKPINK. The team behind these songs includes familiar names like their longtime producer TEDDY, as well as new collaborators like Chris Martin from Coldplay, who adds a fresh vibe to their sound.
Interestingly, the Grammy Award-winning team behind their previous hit, “Golden,”—TEDDY, EJAE, and IDO—has also contributed to this EP, weaving their award-winning skills into the tracks.
Here’s a closer look at the tracks on DEADLINE:
1. “Me and my”
This song continues BLACKPINK’s themes of empowerment. Featuring catchy hip-hop beats, it showcases JENNIE’s strong lyrics about self-confidence. However, listeners might miss more contributions from JISOO and ROSÉ, as their voices are less prominent here.
2. “Champion”
With a dynamic sound, this song delivers an uplifting message that echoes EJAE’s powerful songwriting. It combines energetic synth rock with catchy hooks, perfect for inspiring listeners during workouts.
3. “Fxxxboy”
This track takes a deeper emotional dive, tackling themes of independence and self-assertion. JISOO delivers a standout verse, marking a shift in traditional gender roles, which BLACKPINK has often challenged in their music.
4. “JUMP”
As the standout single, “JUMP” captures listeners’ attention with its innovative blend of EDM and pop. The partnership with Diplo has resulted in a unique sound that has resonated deeply, leading it to top streaming charts across platforms.
5. “GO”
This song marks a milestone for BLACKPINK, being the first where all four members contributed to the writing. With powerful lyrics about control and urgency, it blends soft melodies with an electrifying beat, showcasing the group’s signature duality.
The fan response online has been overwhelmingly positive. Many fans are excited about this shift toward a broader musical style, sharing their thoughts on social media platforms like Twitter and Instagram. The combination of empowerment, catchy beats, and personal lyrics keeps fans engaged and invested.
According to a recent survey, about 70% of K-pop fans reported feeling a strong emotional connection to the messages conveyed in the group’s music, highlighting the impact BLACKPINK has on their audience.
With DEADLINE, BLACKPINK continues to push boundaries in the global pop music scene, and fans are eager to see where their journey will take them next.
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