Cowboy Kent Rollins is a unique figure in the culinary world. He’s a celebrated chef, rancher, and YouTuber, known for his delicious comfort foods. With roots in family farming and experience on the Food Network, Rollins brings simple recipes to life outdoors. He’s famous for dishes like prime rib and old-fashioned hand pies. He even has his own line of seasonings and sauces. But when it comes to quick meals, he’s all about convenience.
In a chat with Taste of Home, Rollins revealed that he enjoys Costco’s hot dog, which is both tasty and budget-friendly. Priced at just $1.50, these hot dogs can be found in over 600 locations across the U.S., making them an easy option for a quick bite. Interestingly, the only states without Costco are Wyoming, Rhode Island, and West Virginia. Rollins has a laid-back approach to food, saying, “Whether it’s a frozen burrito from the cold case or a piece of pizza that’s been there for two weeks, you just go for it.”
The Allure of Costco’s Hot Dog
So, what makes Costco’s humble hot dog stand out? For one, Rollins appreciates the flavor and quality. He’s not shy about grilling his own hot dogs at home, often making chili cheese dogs from scratch. While Costco has never offered a chili cheese dog on their menu, they previously sold premade chili. Customers had mixed feelings about it, mainly due to the beans in the recipe—a contentious topic among chili lovers. Rollins, however, opts for bean-free chili, ensuring a classic taste.
Costco hot dogs are unique because they are made in-house, which allows for better quality control. They are juicy and have the perfect snap that true hot dog fans love. This commitment to quality explains why a chef like Rollins enjoys Costco dogs; it’s a culinary win.
Recent surveys show that Costco’s food court remains a favorite among shoppers, with its hot dogs consistently ranking high for taste and value. A 2021 report found that over 75% of Costco customers mentioned the hot dog as their go-to snack. This popularity highlights a growing trend: people are seeking value and flavor, especially in a time of rising food prices.
In a world where dining options can be overwhelming, Kent Rollins’ endorsement of Costco’s hot dog resonates with many. It shows that simplicity and quality can win hearts and appetites—even for a chef who typically serves up gourmet meals.

