Unlock Growth: How Verizon Business Empowers Small Enterprises to Leverage Technology for Super Bowl LIX Success

Small businesses are increasingly using technology to keep up with fast-changing customer needs. The Verizon Business State of Small Business Survey shows that the use of AI by small businesses has surged from 14% in 2023 to 39% in 2024.

“Helping our customers on this journey has been fulfilling,” shared Aparna Khurjekar, Chief Revenue Officer at Verizon Business. “We don’t have a one-size-fits-all approach. We work closely with each business because they all have specific needs. Our goal is to provide personalized support and solutions to help local economies thrive.”

Verizon Business is making a difference for many businesses in New Orleans, including Mirror Image Photo Booths (MIPB & Co.). They create unforgettable experiences at events, from weddings to corporate conventions, with a variety of mobile photo booths like 360-degree and selfie stations.

“Our most popular feature is instant sharing,” said Troy Barnes, co-owner of MIPB & Co. “Guests can text themselves photos right from our booths. In seconds, they can download their photos and share them on social media. It’s the quick satisfaction everyone loves.”

For MIPB & Co., reliable connectivity is vital. They run tests on their equipment at venues and create backup plans for slower connections. Fortunately, the support from Verizon Business gives them confidence.

Khurjekar mentioned common challenges for small businesses like limited funding and cybersecurity issues. Verizon Business aims to help these companies succeed by offering resources and expert tips, focusing on four key areas: connectivity, cloud, collaboration, and cybersecurity.

“Our Verizon Small Business Digital Ready program provides free courses in both English and Spanish. It helps owners manage their businesses and seize new chances. We want to be their tech ally,” Khurjekar said.

Barnes and Whigham are preparing for an influx of visitors in New Orleans for Super Bowl LIX. MIPB & Co. will be featured at six major events leading up to the game. They expect up to 8,000 guests across these events, presenting a great chance to attract new customers.

“We’ve been training our staff and making sure our booths are ready,” Barnes noted. “With Verizon Business, we’re set to ensure strong mobile connections for the big event. Our success comes from building relationships, delivering excellent service, and being reliable. The Super Bowl is our chance to showcase what we’ve accomplished.”

MIPB & Co. is not the only one gearing up. According to a recent Verizon Business study, nearly 70% of small businesses in Louisiana anticipate higher demand around Super Bowl LIX. To prepare, 64% are investing more in technology, and 59% are boosting marketing efforts and staffing.

“New Orleans boasts rich history and community spirit—great food and music, and a strong resilience,” Khurjekar added. “The Super Bowl brings global attention to what makes this city special. Verizon Business is here to support small businesses, both during this event and in the long term, committed to being a reliable technology partner.”

Verizon Business provides innovative communication and tech solutions for businesses. Their global network helps organizations enhance efficiency, foster innovation, and ensure connectivity. To learn more, visit www.verizon.com/business.