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The Crucial Role of Partnerships in Advancing Hotel Technology – Image Credit Unsplash+
The hotel technology scene is changing. An article on Phocuswire highlights a new trend: partnering up. Hotels are starting to realize that one company can’t do it all. They need to team up to create tech solutions that work well together for guests and staff.
Gone are the days when hotels relied on a single vendor to provide everything. With technology advancing so quickly, hotel operations have become more complex. Now, hotels want systems that can handle everything—from bookings to managing guest communications.
This shift has led to what’s called a “hotel tech stack.” It’s a blend of different technologies from various vendors tailored to each hotel’s needs. This setup helps hotels give a better guest experience while operating more smoothly.
But building these tech stacks means different companies must work together. This can be tricky because of data privacy issues and the challenge of integration. To tackle this, many vendors are forming partnerships to offer more integrated solutions.
Take Cloudbeds, for example. They collaborate with over 300 partners to provide services like payment processing and guest messaging. Adam Harris, the CEO of Cloudbeds, says this teamwork results in a well-rounded solution that addresses hotels’ diverse needs while keeping data secure.
Another case is RMS Cloud, which partners with various companies to create a robust property management system. Peter Ferris, their Chief Sales and Marketing Officer, believes that working with other vendors helps them stay competitive and deliver a smooth experience for clients.
These partnerships are proving beneficial. Vendors can focus on what they do best and innovate faster, while hotels gain integrated solutions that improve guest experiences and streamline their operations.
The hotel tech industry is recognizing the power of collaboration. As technology evolves, we can expect this partnership trend to grow, leading to even better solutions for hotels.
Discover more at Phocuswire.
