A new documentary series is shining a light on the hidden side of Sonoma Valley’s famous food and wine scene. Titled “Arable,” this series, produced by The Future Collective, looks beyond the picturesque vineyards to tell the stories of the people behind them—farmers, winemakers, small business owners, and local advocates.
“What started as an event series is turning into a local movement,” said Kim Jones, the founder of The Future Collective.
Directed by Aaron Brown, “Arable” kicked off on February 28, available in both video and podcast formats. The first episode, “Land,” will screen at The Sebastiani Theatre on March 19. Other episodes about “Labor,” “Community,” and “Advocacy” will follow on April 2, April 16, and May 7, respectively, each featuring a Q&A session afterward.
The goal of the series is to broaden the community’s understanding of wine country by focusing on the people and their challenges. Brown emphasized that “Arable” encourages viewers to delve deeper into the decisions that shape the local food and wine landscape.
Notable profiles in the series include local businesses like Valley Bar + Bottle and Oakhill Farm, as well as community advocates. Elaine Chukan Brown, a notable wine educator, has noted the series’ holistic view. “It’s easy to see Sonoma Valley as just wine country, but ‘Arable’ changes that perspective,” she stated. “It aims to connect people with their environment.”
The first four episodes are inspired by discussions called “LET’S GET DEEP,” focusing on local food production, housing issues, and food security in the area. Future episodes will tackle subjects such as regenerative agriculture and fermentation cultures.
Kim Jones highlighted the importance of community in this project, saying, “The collaboration between ‘Arable’ and The Future Collective is based on shared values and friendships among those shaping their communities.”
The Future Collective, founded by Jones, aims to foster a new generation of leaders in Sonoma Valley. The project is supported by the Sonoma Valley Catalyst Fund.
According to recent studies, nearly 70% of consumers in the U.S. are increasingly interested in where their food comes from, suggesting a growing appetite for content that explores issues like those highlighted in “Arable.” For more information, you can visit The Future Collective’s site.
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