At this year’s Natural Products Expo West, the buzz was all about protein. Brian Choi, CEO of FI, noted that it felt like the event was showcasing “ProteinWest.” He spotted an array of protein-packed snacks, from chips to waffles, highlighting how protein has taken center stage in the food industry.
This growing trend, sometimes called “protein maxing,” has been noted in various discussions, including a piece in The Atlantic that called it “America’s late-stage protein era.” Many experts have pointed out that most people in developed countries likely consume enough protein already.
The World Health Organization recommends that adults get about 0.4 grams of protein per pound of body weight daily. For instance, a 165-pound adult should aim for around 60 grams. Despite these guidelines, the market is flooded with high-protein products and wellness influencers encouraging even greater protein intake.
Many consumers are focusing on protein for its essential roles in rebuilding muscles and supporting the immune system. Kristy Thomas, a nutritionist at Prowise Healthcare, explains that while protein is critical for health, there are concerns about overconsumption. This could lead to neglecting other important nutrients, particularly fiber from fruits, vegetables, and whole grains.
Some individuals, like athletes or those very active, may indeed need more protein, but it’s easy to overdo it. Thomas warns that excessive protein often comes from animal sources, which may raise health risks, including heart disease and certain cancers. On the other hand, plant-based proteins generally support better health outcomes.
There’s also a rising concern about the impact of high protein diets on kidney health. Thomas mentions that excessive protein intake can be tough on kidneys, particularly for people who already have kidney issues. Allie Petersen, a health coach, echoes this, citing studies that link high protein diets with declining kidney function over time. She advises those with existing kidney conditions to stick to the recommended intake of about 0.8 grams per kilogram of body weight.
While some, like Cheryl McColgan, argue there’s no convincing evidence that high protein intake harms kidneys unless issues exist already, the conversation continues to evolve. A recent meta-analysis found that a higher intake of protein—both plant and animal—was associated with a lower risk of chronic kidney disease. However, the Mayo Clinic notes that for those already suffering from kidney disease, a high-protein diet could worsen kidney function.
Ultimately, finding a balance is key. Consider the benefits of a diet rich in whole foods that provides a variety of nutrients. As with any dietary change, consulting with a healthcare professional is always wise.
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