After navigating through bankruptcy and a recent acquisition, Glosslab is transforming into a lifestyle brand. The mother-and-daughter duo, Elizabeth and Jordyn Woods, are now leading this shift. Founded in 2018 as a nail salon, Glosslab faced challenges and filed for Chapter 11 bankruptcy in December 2024.
In March 2025, the U.K. nail salon chain Townhouse stepped in, acquiring Glosslab’s locations in TriBeCa and Flatiron for $425,000, as part of the bankruptcy proceedings. Additionally, entrepreneur Adam Weitsman purchased Glosslab’s intellectual property for around $100,000, mapping out a new direction for the brand.
Weitsman is excited about the fresh vision. He plans to launch a line of multi-use products designed for quick yet high-quality results. The first lineup includes items like Superboost for $10 and The Hand Cream for $28, all available on their e-commerce site.
“We’re beginning a new chapter with Glosslab,” Weitsman shared. “Our goal is to build a global beauty and lifestyle brand that focuses on innovation.” This ambition comes with a skilled team and an investment aimed at revitalizing the brand’s presence.
Elizabeth Woods will serve as president, focusing on growth and innovation. Her daughter, Jordyn Woods, is stepping in as chief creative director. Jordyn believes the new direction reflects a lifestyle of intentional living and self-care. “I’m excited to collaborate with my mom to create high-performance solutions,” she stated.
Former Revlon executive Martine Williamson is also part of the new leadership as chief marketing officer, bringing valuable experience to the team.
This reshaping of Glosslab could reflect a broader trend in the beauty industry. A recent report indicated that over 60% of consumers prefer brands that offer products aligned with their lifestyles, emphasizing the importance of a strong community connection.
With this ambitious relaunch, Glosslab might set a new standard in the beauty and lifestyle market.
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Jordyn Woods, Elizabeth Woods, Adam Weitsman, Glosslab, lifestyle brand, Chapter 11 bankruptcy, bankruptcy court, WWD, VD Brand Holdings Inc.
