Why ‘They Will Kill You’ Can’t Compete with ‘Project Hail Mary’ at the Weekend Box Office

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Why ‘They Will Kill You’ Can’t Compete with ‘Project Hail Mary’ at the Weekend Box Office

Rolling breaks are still happening this weekend, which is great news for Amazon MGM Studios. Their film Project Hail Mary is enjoying its second weekend, and it looks like it could earn around $45 million, similar to Dune: Part Two last March. This heartfelt sci-fi dramedy, directed by Phil Lord and Christopher Miller, is set to cross the $100 million mark by today. It’s Ryan Gosling’s fourth film to hit that milestone, joining the ranks of Barbie, La La Land, and Remember the Titans.

As a backdrop, Comscore reports that 16% of K-12 schools are on spring break this week, with an increase expected on Good Friday. By then, 71% of schools will be closed, coinciding with the release of Illumination/Universal/Nintendo’s The Super Mario Galaxy Movie.

In genre films, They Will Kill You, featuring Zazie Beetz, opens this weekend with an expected $10 million domestic haul. This flick, directed by Kirill Sokolov, follows a housekeeper in an NYC high-rise who uncovers its dark past. Interestingly, it taps into current trends in horror, as audiences are gravitating towards films that blend suspense with dark humor. They Will Kill You had its first screening at SXSW and holds a 71% rating on Rotten Tomatoes, slightly below Ready or Not 2, which is at 75%.

On the animation front, Forbidden Fruits will also hit 1,525 theaters this weekend, with a projected take between $1.5 million and $3.5 million. Directed by Meredith Alloway, it tells the story of a secret witch cult working at a mall and explores themes of sisterhood and inner darkness. The film has received a positive response from critics, with a current fresh rating of 76% on Rotten Tomatoes.

As more of these films get released, it’s clear that there’s a growing fascination with unique storytelling styles. This trend reflects a shift in audience preferences, favoring fresh narratives and creative approaches to traditional genres.

For more up-to-date data on box office performances and trends, look at Comscore’s monthly reports here.



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Forbidden Fruits,Project Hail Mary,They Will Kill You