Prince Harry and Meghan Markle recently made a six-day trip to Australia. Initially, it was about business, charity, and personal visits. However, sources claim there’s more at stake for them—a desperate push to revive their brand.
Insiders highlight the urgency of the situation, stating, “The stakes could not be higher.” This trip was their first return to Australia since 2018, just before they left royal duties to pursue opportunities in Hollywood.
Since their departure, things have not gone as planned. Their Netflix deal, initially estimated at $100 million, has ended, and Meghan’s podcasts and lifestyle show on the platform have been canceled.
With Meghan’s brand, As Ever—selling fruit spreads, teas, and wines—no longer linked to Netflix, the couple is under pressure to succeed in new markets. Reports say Meghan quietly launched As Ever in Australia, securing 12 new trademarks there before the trip. Sources affirm, “They both need As Ever to succeed now.”
Royal expert Hilary Fordwich notes that the couple’s financial obligations are hefty, including their security and the maintenance of their Montecito home in California. In a stimulating economic climate, they face criticism for high ticket prices at their events. For instance, attendees at Meghan’s retreat in Sydney paid nearly $2,700, but to secure private accommodations, they had to fork out an additional $500.
Prince Harry’s speaking fees reportedly faced harsh cuts due to weak sales for his event in Melbourne, leading some to speculate about his waning popularity. Critics have called out the couple for treating Australia as an “ATM,” especially when tickets for Harry’s talk were slashed from around $1,400 to attract more attendees.
Adding to their struggles, days before their trip, it was revealed that Harry is being sued for defamation related to his former charity, Sentebale. The charity alleges that Harry and a former trustee were involved in a negative media campaign that hurt fundraising efforts. Regardless of the lawsuit’s outcome, Harry is facing steep legal fees.
In summary, Harry and Meghan’s Australian visit was crucial. It not only aimed to revive their brand but also underscored their financial struggles and the challenges of their post-royal life. As they navigate this new chapter, the couple faces an uphill battle to regain their footing both personally and professionally.
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Prince Harry, Getty Images, Australia, Meghan, Netflix
