Kendra Baker is a remarkable figure in the culinary world and recently received the UC Santa Cruz Distinguished Humanities Alumni Award. This award celebrates her unique blend of language and culture in her career.
“I wasn’t expecting this honor! UC Santa Cruz played a big role in shaping my life,” Baker shared. “Receiving recognition from the Humanities Division means a lot to me.” She’ll accept the award at a Celebrating the Humanities event on May 27 from 5:30 to 7:30 p.m.
Baker’s journey shows how a humanities education can inspire creativity and community involvement. “Her career reflects how humanistic training translates into the real world,” said Humanities Dean Jasmine Alinder. For Baker, food is not just nourishment; it’s art, creativity, and a way to connect people.
Interestingly, Baker didn’t start in the food industry. She initially majored in chemistry. However, her experience with the university’s farm program changed everything. She began to see food as a way to express culture and connect with community.
“Studying language set me on a path to understand food as a cultural language,” she noted. “It brought new depth to my thoughts on identity and community.” After exploring language studies, she traveled to Italy and worked in various kitchens, finding that food is central to culture.
After graduating, Baker honed her skills in acclaimed kitchens, including the Michelin-starred Manresa. In 2010, she ventured to open her own business, The Penny Ice Creamery, alongside Zach Davis. The shop quickly gained popularity, drawing attention for its homemade ice cream crafted from local ingredients.
Baker and Davis gained unexpected fame after a heartfelt YouTube video thanking President Obama for a small business loan that helped them launch their dream. This video led to a thank-you call from Vice President Joe Biden and an unforgettable experience at the State of the Union address.
The Penny Creamery has grown to seven locations, serving delicious homemade ice cream and participating in local farmers’ markets and events. Baker also opened The Picnic Basket, a café that emphasizes community and local ingredients.
Baker’s educational background continues to influence her work. “My businesses are not just about food but also the stories and community behind them,” she explained. “They capture the essence of Santa Cruz and its vibrant culture.” This blending of food, community, and personal stories makes her ventures truly special.
As food culture evolves, Baker’s approach reminds us that every meal can carry deeper meaning about identity, community, and creativity. In a world where connections can feel distant, her work serves as a reminder of the power of shared meals to bring people together. This underscores the essential role of the humanities in today’s society, shaping not just individuals but also communities.
For more insights into the impact of food on culture, you can refer to the National Institutes of Health which explores the intricate link between culinary practices and cultural identity.

