Is Gen Z finally logging off from social media? Recent studies show that while Gen Z spends a lot of time online, many are starting to reconsider their digital habits. Born into the digital age, they’re wrestling with the “chronically online” label that comes with certain stereotypes: being lazy, distracted, or struggling with mental health. I experienced this firsthand during my internship when a manager told me I was “refreshingly focused for Gen Z.” I took it as both a compliment and a cautionary tale.
Research supports some of these views. A 2025 review by the American Psychological Association linked high consumption of short-form videos to issues like decreased cognitive function. A 2026 study published in PMC found similar links between this type of content and reduced productivity. Adding to this, a 2025 Morning Consult survey revealed that nearly 50% of Gen Z engages in what’s called “bed rotting”—staying in bed scrolling for hours—which experts associate with increased anxiety and disrupted sleep.
Coined the Oxford Word of the Year in 2024, “brain rot” describes the mental fatigue often linked to excessive exposure to low-quality online content. A systematic review from the National Library of Medicine highlights that brain rot can be mitigated with simple strategies like managing screen time and engaging in offline activities.
Many in Gen Z are actively looking for ways to unplug. From using apps like social media blockers to exploring hobbies that counter doomscrolling, they’re seeking new avenues for engagement. For example, some are jumping into “Grandma Hobbies,” which include crafting, knitting, and scrapbooking. These activities provide a much-needed break from incessant scrolling.
Angela Tricarico, a 28-year-old commerce reporter, has embraced crafting, using a Cricut Cutting Machine to create custom stickers and cards while listening to audiobooks. She appreciates how these creative pursuits occupy her mind and hands, allowing her to step back from social media. Other young people are exploring needlepoint, showcasing a genuine push towards unplugging—and reconnecting with enjoyable, hands-on activities.
In terms of wellness, many are turning to supplements to combat brain rot. Victoria McDonnell, a 26-year-old journalist, focuses on magnesium for its calming effects. “Integrating magnesium into my nighttime routine helps me wind down,” she explains. Scientific studies validate her experience, indicating magnesium can improve sleep quality.
Another creative way to combat brain rot is journaling. Hannah Southwick, an associate editor, uses a five-year journal, writing just one line a day. This practice not only helps her stay grounded but also gives her a reflective habit before bed, leading to improved overall mood.
Reading also remains a popular choice for many. With the rise of BookTok and various online book clubs, Gen Z is diving into literature again. E-readers like the Kindle Paperwhite make it easier to read without the distractions that come with traditional screens. Nishka Dhawan, a commerce writer, loves how her Kindle allows her to set reading goals that keep her engaged without falling back into scrolling habits.
Another trend emerging among younger people is Vagus Nerve Stimulation (VNS). This method, which aims to stimulate the vagus nerve and promote relaxation, has gained attention from many Gen Zers. New devices like Pulsetto are making it more accessible. The technology has shown promise in lowering anxiety and improving focus post-session, creating a sense of calm after usage.
In conclusion, Gen Z is gradually shifting its relationship with technology. While they grew up in the digital age, many are now embracing offline activities and health practices to counter the mental toll of being constantly online. Whether through crafting, enhancing sleep with supplements, or the calming effects of reading, it’s clear that this generation values intentionality over mindless scrolling.
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