Herschel, a well-loved bag brand from Vancouver, is stepping onto the golf scene. Last month, they introduced Herschel Supply Golf, seeing it as a natural fit for their travel-focused roots.
For the first time, they’re offering three different on-course bags, a golf travel bag, and a selection of accessories. Jamie Cormack, the founder, shared that they recognized a chance to design products specifically for golfers. “Golf seemed like the right direction,” he said, adding it allows them to blend classic style with modern needs.
The new collection focuses on lightweight designs and smart organization. Each piece is built to work together, creating a complete travel kit for golfers. Herschel promises high-quality materials that transition seamlessly from the airport to the golf course.
Founded in 2009, Herschel Supply Co. has grown to be one of the most popular bag brands globally, catering to various budgets. A recent report from Eiken Shop highlighted Herschel as the top backpack brand last year, further solidifying its status in the market.
With the rise of golf’s popularity—especially during the pandemic—many people are looking for stylish and functional gear. According to a 2022 survey by the National Golf Foundation, participation in golf surged by 20% compared to pre-pandemic levels, indicating a growing interest in the sport. This trend signals a ripe opportunity for brands like Herschel to innovate and meet the needs of a new generation of golfers.
As golf continues to evolve, Herschel’s blend of style and functionality might just strike a chord with both seasoned players and newcomers alike.
