Dua Lipa is taking legal action against Samsung, claiming the tech giant used her image on TV packaging without permission. She’s asking for at least $15 million in damages. The lawsuit was filed in a California court after Lipa discovered the ad in June 2025.
According to the complaint, Samsung featured her photo on cardboard packaging for its TVs sold in the U.S. last year. Lipa argues she didn’t approve this use and felt dismissed when she tried to address the issue with the company.
The lawsuit states that Lipa owns the copyright to the photo, which was taken before her performance at the Austin City Limits festival in 2024. She believes Samsung’s actions violate her publicity rights and mislead customers into thinking she endorses their product.
Social media reactions show many fans feel connected to Lipa through the image. Comments from users highlight the influence she has: “I’d get that TV just because Dua Lipa is on it,” one wrote. Others admitted they didn’t plan to buy a TV until they saw her on the box.
Lipa has been choosy about her endorsements, working with brands like Apple and Versace. She argues that Samsung’s actions undermine her efforts to build her brand and control her image.
This situation reflects a growing trend in the entertainment industry, where celebrities are increasingly protective of their images. According to a 2023 study, nearly 75% of celebrities have faced unauthorized use of their likeness in advertising.
Lipa seeks more than just financial compensation; she wants a permanent stop to Samsung’s use of her photo. Samsung has not yet commented on the lawsuit.
For more on the challenges celebrities face in protecting their image, you can read more from sources like The Guardian.
