Food Lion is enhancing its private brand frozen food selection with exciting new options for budget-conscious shoppers. The grocery chain has introduced four breakfast sandwiches and seven snack offerings.
Breakfast Sandwiches
Here’s what you can find:
- Bacon Egg and Cheese Biscuit Sandwich (4 count) – $5.99
- Sausage Egg and Cheese Biscuit Sandwich (4 count) – $5.99
- Bacon Egg and Cheese Croissant Sandwich (4 count) – $5.99
- Sausage Egg and Cheese Croissant Sandwich (4 count) – $5.99
Snack Offerings
The snack lineup includes:
- Three Cheese Mini Pizza Bagels (9 count) – $1.99
- Pepperoni Mini Pizza Bagels (9 count) – $1.99
- Pepperoni Pizza Bites (25 ounces) – $3.99
- Breaded Mozzarella Sticks (8 ounces) – $2.99
- Breaded Mozzarella Sticks (48 ounces) – $9.99
- Macaroni & Cheese Bites (8 ounces) – $2.99
- Jalapeno Bites (8 ounces) – $2.99
Food Lion plans to launch more private brand products soon.
In the U.S., private-label items now account for about 24% of the market share in food and beverage categories. According to Circana LLC, growth is particularly strong in club stores, where shoppers are looking for affordable alternatives.
Interestingly, trust in store brands is rising. Many consumers now see these products as equal in quality to name-brand options. Younger shoppers, especially from Generation Z, are increasingly turning to private labels, viewing them as high-quality choices.
Private labels aren’t just about price; they’re becoming synonymous with quality and reliability in the eyes of many shoppers. This shift reflects changing consumer preferences and suggests a bright future for brand expansion in the grocery sector.
For further insights on private label trends, you can read Circana’s recent report.
