Singapore – VETRESKA has teamed up with British driver Ollie Bearman for the 2026 Formula 1 season. This marks VETRESKA’s first venture into the world of Formula 1 sponsorship. Fans got their first glimpse of this partnership when Bearman sported the brand’s logo on his race suit during the recent Miami Grand Prix.
This collaboration isn’t just about logos. VETRESKA plans to launch a global campaign and an exclusive pet accessories line inspired by F1 later this year. Founded in 2017, VETRESKA is known for stylish, lifestyle-oriented pet products aimed at younger city dwellers. They’re stepping away from traditional pet retail to focus on fashion and lifestyle branding.
The timing of this partnership is significant. Formula 1 is expanding its reach, especially in the Asia-Pacific region, making it an attractive platform for luxury brands and innovative collaborations.
Donald Kng, Co-Founder and CEO of VETRESKA, shared his enthusiasm: “Formula 1 and pet lifestyle resonate with a new generation. Ollie demonstrates this perfectly, balancing a fast-paced career with his love for his dogs. This reflects our brand’s vision of enhancing everyday moments with style and companionship.”
When he’s not racing, Bearman enjoys life with two dogs, Freddie and Ruby. They’ll be featured in the upcoming campaign titled “Fast Life. Reimagined,” set to launch in June. The campaign will highlight the balance between high-speed racing and the calming presence of pets, showing how animals can ground us amidst life’s chaos.
Bearman expressed excitement about the partnership, saying, “My racing life is intense, so I cherish downtime with my family and dogs. Partnering with VETRESKA feels like a natural fit, since they celebrate those important moments.”
As pet ownership continues to rise—around 70% of U.S. households now own a pet, according to the American Pet Products Association—brands like VETRESKA are finding new ways to connect with consumers. By merging the thrill of Formula 1 with pet ownership, VETRESKA taps into a growing market of lifestyle-focused pet products.
This unique blend of luxury branding and pet care is not only innovative but also reflects a broader cultural trend. As people increasingly value experiences and companions, brands that embrace this ethos stand to capture their attention in meaningful ways.
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