Domino’s is stirring up excitement this summer with a unique promotion. They’re offering $1 million worth of free pizzas if a player from the U.S. national soccer team receives a red card during the World Cup. This tournament is just the lead-up to the U.S. co-hosting the FIFA World Cup in 2026 with Canada and Mexico.
Fans can register on Domino’s website before June 10 for a chance to win one of over 60,000 pizzas, should a red card occur. Winners will be chosen randomly, adding a layer of hope to each match for fans.
This promotion is part of a broader marketing strategy. Domino’s is engaging with soccer culture as interest in the sport grows in the U.S. Recent data shows that soccer viewership has surged, particularly during international competitions. Major League Soccer (MLS) is also seeing an upswing, helping to build a strong fan base.
Additionally, Domino’s has tied this campaign to the popular game EA SPORTS FC 26. They are offering another 75,000 pizzas to gamers in the U.S., selected randomly. This adds another fun layer to their Emergency Pizza concept, which started as a quirky way to offer customers a backup meal.
Domino’s also collaborated with Saturdays Football to release limited-edition soccer-themed merchandise. Items include jerseys, hats, and slides, catering to fans eager to show their support as they gear up for the matches.
Kate Trumbull, Domino’s executive vice president, expressed the company’s enthusiasm, saying they want to help fans enjoy the summer of soccer. She acknowledges that a red card can be a tough moment for any fan. If it happens, Domino’s aims to soften the blow with free pizza.
So, while the U.S. players are striving for success on the field, Domino’s may just provide a tasty consolation prize for fans cheering them on.
