Novo Marketplace is a fresh addition to Allston’s food scene, boasting over 20,000 square feet of delicious options from around the globe, though mostly focused on Asian cuisine. It’s more than just a place to grab a bite; it aims to be a community hub. People can gather, enjoy free Wi-Fi, play board games, or catch performances on the stage—without feeling pressured to buy anything.
The bright and spacious layout is designed to accommodate over 250 guests. The atmosphere is lively, with upbeat music playing in the background. Although some vendors are still setting up, most are ready to serve you. Here’s a taste of what you can expect when you visit.
Highlights from the Marketplace
Baby Cafe Kitchen: This spot serves classic Hong Kong dishes, including Hainan chicken rice, a tender chicken served with flavorful yellow rice and a refreshing ginger-scallion sauce. It’s a perfect introduction to the cafe’s offerings—definitely try a milk tea alongside your meal.
Cotti Coffee: If you’re a fan of innovative drinks, Cotti is the place to go. Alongside traditional options like Americano, they also offer intriguing choices like honey-lemon sparkling cold brew and matcha-mango-coconut drinks. Don’t miss the pandan coco latte, layered with rich coconut milk and dark roast coffee.
Fluffy Fluffy: This vendor specializes in lofty souffle pancakes that became a viral sensation. Flavor choices range from matcha tiramisu to more indulgent toppings like Nutella and strawberries.
Hangover: Bringing a taste of Istanbul, Hangover offers street food favorites, including their signature islak (wet) burger—savory beef patties served on sauce-soaked buns. It’s said to be perfect for curing a hangover!
Korean Village: Home to both Park’s Kitchen and Mumu’s Kimbap, this corner offers tantalizing options like spicy tteokbokki and fresh kimbap rolls. Easy to customize, you can select your spice level and other toppings.
Liv: After a hearty meal, a refreshing bowl from Liv, featuring acai or mango, can be just what you need. Their “Better Than Botox” juice, combining apple, cucumber, and spinach, is worth trying as a fresh reboot.
Mi-Nori: Sushi lovers will enjoy the innovative push pops filled with fresh sushi rolls, letting you enjoy a variety of flavors in a fun way.
Tabla Express: A feast of Indian cuisine awaits at Tabla, specializing in flavorful dishes like chicken tikka masala and shrimp curry. They also offer combo meals, making it easy to sample a bit of everything.
Tasya’s Kitchen: Now bringing Indonesian flavors to Allston, Tasya’s Kitchen highlights dishes like nasi goreng and soto ayam, filled with vibrant spices and comforting flavors.
Zhengxin Chicken Steak: Specializing in all things chicken, this chain serves up crispy fried chicken, along with a variety of sides. Their spicy fried chicken, served in bite-sized pieces, is a must-try.
Community Impact and Trends
Novo Marketplace is tapping into a growing trend of food halls becoming social spaces. These venues are not just about food; they encourage a sense of community among diverse groups of people. According to a recent survey by the Food Hall Association, 83% of visitors enjoy the variety of vendors and the communal atmosphere in these spaces.
In Conclusion, Novo Marketplace in Allston is much more than just another food court. It’s a vibrant space that’s reshaping how we think about dining out—providing not only diverse food choices but also a place to connect with others. With every visit, you can taste different cultures and enjoy the buzzing atmosphere. While you indulge, remember that many options await just a few steps away.
For more details about the offerings and vendors, you can visit their official site.
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