The finale of HBO’s “Euphoria” has drawn attention for its apparent product placement of Coca-Cola, which some viewers are calling excessive. Critics on social media noted that character Jules (Hunter Schafer) received minimal screen time compared to the visibility of Coca-Cola products.
One Reddit user remarked, “Jules had less screen time [than] the Coca-Cola product placement,” while another commented on the frequency of Coca-Cola bottles in the episode. Critics voiced concerns that the product placement overshadowed character development, with one user stating, “[Oh my god] I get it. Coca-Cola paid for this entire episode apparently.”
In pivotal scenes, the character Alamo (Adewale Akinnuoye-Agbaje) poured Coca-Cola for Rue (Zendaya), highlighting the brand with the bottles prominently displayed. Despite the noticeable product placement, the bottle did serve a narrative function in a scene involving drugs being smuggled in an ambulance.
In that scene, Laurie’s associate Mitch (Daeg Faerch) drinks Coca-Cola before leaving the vehicle, which leads to a crucial moment in the storyline when the ambulance is switched. This shot aimed to remind the audience of the bottle’s significance within the plot.
Source: www.tvline.com via Google News.
