Super Bowl Sunday is more than just a championship game. It’s a day of flashy ads, tasty buffalo chicken, and, of course, the halftime show. Some performances leave us amazed (remember Lady Gaga?), while others fade from memory. Ever wondered how they choose the halftime performers?
The halftime show is a major opportunity for artists. With millions watching worldwide, it’s a chance to shine. Surprisingly, performers don’t get paid, but the boost in album sales and online streams can be huge. So, how does an artist move from fame to becoming the Super Bowl’s headliner? There’s a process involved.
How are Super Bowl halftime performers chosen?
It all starts with the NFL’s entertainment team, which includes league executives and members from Roc Nation, an entertainment company founded by Jay-Z. This team creates a shortlist of potential performers. They consider factors like music genre, cultural influence, and whether the act can deliver a memorable show.
Once they have a list, they collaborate with the host city to finalize choices. Sometimes, local ties play a role. For example, Usher performed in Las Vegas, where he had a successful residency. Other times, the choice reflects a broader cultural statement. This year, Kendrick Lamar was selected to honor the jazz and hip-hop roots of New Orleans, the host city for Super Bowl LIX.
Why do they pick certain artists?
Choosing a halftime performer isn’t as random as it sounds. The NFL seeks to create a show that appeals to a broad audience. They blend nostalgia with current hits and pick big names that grab attention. Some years, the choices spark debates, while other years, we get unforgettable performances like Prince’s iconic 2007 show in the rain.
Whether you’re a fan of this year’s performer or not, the Super Bowl halftime show always generates buzz. It’s a highlight of the event—perfect for a snack break and great conversation!
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