On Sunday night, Jalen Hurts and the Philadelphia Eagles made headlines with a decisive 40-22 win against the Kansas City Chiefs in Super Bowl 59. But the game wasn’t just a victory for the Eagles; it also set records for viewership.
The broadcast drew an impressive average of 127.7 million viewers across various platforms, including Fox and NFL digital properties. This makes it the most-watched Super Bowl ever, surpassing last year’s record of 123.7 million viewers. Even the Chiefs-Eagles matchup from two years ago, which averaged 115.1 million viewers, couldn’t compete with this year’s numbers. While out-of-home viewing played a role, the new record stands strong in direct comparison with last year’s figures.
This Super Bowl also featured Kendrick Lamar’s halftime show, which captivated 133.5 million viewers, marking it the most-watched halftime performance in history. The game peaked at 137.7 million viewers during the second quarter, showing that fans were glued to their screens despite the blowout score. Interestingly, the viewership held steady throughout most of the second half before dipping late.
What led to these remarkable numbers? The matchup between two popular teams likely played a role. The Chiefs have been major draws in recent years, and there was significant buzz leading up to the game. For example, the Chiefs’ recent AFC Championship Game against the Bills set its own viewership record with 57.7 million viewers. Plus, fans were eager to witness Tom Brady making his debut as a Super Bowl announcer.
This all suggests that there’s still plenty of interest in the Chiefs, defying any notion of “Chiefs fatigue” among viewers. In the world of sports, that’s an exciting trend for network executives and fans alike.
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