AOR Joybyte has a cool strategy that puts Levoit at the heart of cozy living.
Levoit focuses on smart products that make our homes cleaner and more comfortable. They recently kicked off a fresh digital campaign alongside over 100 of today’s favorite lifestyle influencers.
In partnership with Joybyte, this dynamic campaign features popular figures like dog parent @frenchie_louisclark, lifestyle creator Victoria Lightfoot, and motherhood influencers @jenmariegreer and @junebabylove. They demonstrate how Levoit products enhance living for families, pets, and everyone else. With gems like the LVAC-200 Cordless Vacuum and the Vital 100S Smart Air Purifier, the campaign shows how Levoit tackles pet hair, odors, and allergens, creating safer spaces for all.
Joybyte designed the influencer strategy focusing on three key groups: pet owners, minimalist men, and influential moms. This approach aimed to spread the word effectively.
After four months, Levoit saw impressive results. The campaign garnered 3.9 million views and impressions and resulted in over 550 conversions from more than 260 influencer posts. This success also spilled over into major shopping events, like Black Friday and Cyber Monday, where nearly 80 TikTok and Instagram posts led to 943K impressions, over 23K engagements, and 58 conversions just over the weekend.
“By combining familiar influencers with new voices, we created excitement and broadening our reach during the Black Friday/Cyber Monday push,” said Rosellen Quist from Joybyte. Her insights highlight how this focused strategy not only raised brand awareness but also significantly boosted engagement and sales.
Levoit’s campaign will keep rolling out on Instagram, TikTok, and Facebook with targeted reels and posts.
