How Netflix and Amazon Are Revolutionizing Live Sports: The Future of Streaming Dominance

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To keep viewers from canceling their streaming subscriptions, companies are focusing on live events and sports. This strategy is being embraced by major players like Netflix and Amazon, as they aim to outshine traditional TV networks like Disney and Comcast.

David Levy, co-CEO of Horizon Sports and Experiences, shared insights during a chat on the Opening Bid podcast. He mentioned that canceling a streaming service is often as easy as clicking a button, unlike the hassle of disconnecting cable service.

Levy has a rich history in the television industry, starting with Turner Broadcasting in 1987. He explained that keeping customers requires offering compelling content. For example, Amazon’s Thursday Night Football has a dedicated 18-week schedule. Fans eager to catch these games are less likely to cancel their subscription.

Netflix is also getting in on the action. Last month, they introduced WWE programming, adding to its offerings which include popular fights that recently attracted millions of viewers. Rumors suggest that Netflix may pursue rights for Formula 1 and UFC events soon.

Levy pointed out that to attract new subscribers, streaming platforms must enter the sports arena. As competition rises, companies are pressed to innovate and grow their audience. Sports content stands out because it has a ready-made fan base, making it a sure-fire way to draw in viewers.

According to a PWC study, by 2025, over 90 million U.S. viewers are expected to stream sports events each month, a significant jump from 57 million in 2021. This shift highlights the increasing popularity of live sports among streaming audiences.

Analyst Jeff Wlodarczak believes that Netflix has positioned itself as a leader in the streaming world, based on its recent results and outlook. The company is winning by evolving with viewer trends and providing the content people want.

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Netflix, David Levy, Amazon, Brian Sozzi, streaming service, traditional TV