Meghan Markle Shifts Focus: Drops Luxe Lifestyle Brand Amid Netflix Series Delay

Meghan Markle has decided to change the name of her lifestyle brand from American Riviera Orchard to As Ever. In a recent Instagram video, she revealed this news, showing her excitement as she prepares for new adventures.

In the video, Markle shared a fun moment with her husband, Prince Harry. With a cheerful tone, she said, “The cat’s out of the bag!” She couldn’t believe they had kept the name change a secret for so long. She also hinted at her upcoming Netflix show, which is set to launch soon.

Markle explained that the original name, American Riviera, was too limiting. She wanted a name that reflected her interests and the broader vision for her business. “When Netflix became my partner, it opened new doors for me,” she said. This new name, As Ever, had been secured back in 2022 and is a nod to her long-standing passion for cooking, crafting, and gardening.

She also introduced a new website and logo for the brand, showcasing a sweet photo of her and Harry’s daughter, Princess Lilibet. The new brand will include various products, such as fruit preserves. “I think we’re all clear at this point that jam is my jam,” she joked, adding that she’s excited to share more of her favorite items with her fans.

As Ever represents a continuation of her journey in the lifestyle space. Markle has been embracing her entrepreneurial spirit while preparing for her Netflix series, “With Love, Meghan,” which will premiere next month. This show was delayed due to the fires in Los Angeles, but now its release coincides with the brand launch.

While Markle enjoys reconnecting with her audience on social media, she has been signing her posts with “As Ever, Meghan,” reinforcing her brand’s new identity. Her future as a lifestyle influencer may depend on the success of this venture, especially with the backing of Netflix.

Overall, Markle’s new brand and show signal exciting changes ahead, blending personal interests with a business approach that aligns with her lifestyle philosophy.

Source link