Photo: Karwai Tang/WireImage
Meghan Markle has decided to make some big changes. Her lifestyle brand, American Riviera Orchard, is getting a fresh start. It’s now called As Ever. This new name is a little less formal and sounds friendlier.
In a recent Instagram video, Markle explained her choice. She thought “American Riviera” sounded great at first since it relates to her Santa Barbara roots. But she felt it limited her to only products from that area. The new name, As Ever, opens the door to a wider range of offerings.
The timing of this change is interesting. It coincides with the launch of her new Netflix show, With Love, Meghan, set to premiere in March. While you wait for the show, you can check out her new website, which currently features a charming photo of her daughter, Lilibet.
Markle mentioned that Netflix is not just producing her show; they are also supporting her new business. She expressed excitement about sharing the new name that she secured back in 2022: As Ever.
For those who remember Markle’s old blog, The Tig, she promises that As Ever will feel familiar. She has a passion for cooking, crafting, and gardening. Now, she plans to share those interests with her audience again.
If you’re wondering whether the brand refresh means no more fruit preserves, don’t worry. Markle reassured fans that there will still be jams available. She teased that many exciting products are on the way, hinting at everything from tasty treats to possibly candles, but kept the specifics under wraps.
As Ever is set to launch alongside her Netflix show, and fans are eager to see what’s coming next. Whether it’s delicious preserves or new lifestyle essentials, it sounds like Markle is ready to share her passions again.
Source link
meghan markle, royals, celebrity, culture, american riviera orchard, as ever
