Meghan Markle has stirred up some controversy just days after unveiling her new lifestyle brand, As Ever.
Some folks on social media are not happy. They pointed out that there’s already a clothing brand called As Ever based in New York and New Jersey. This brand has been around since 2017.
Markle shared her project on Instagram. She wrote, “Some of you may have heard whispers about what I’ve been creating. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into.” Interestingly, her As Ever won’t focus on clothing. Instead, it aims to encompass her passions for food, gardening, entertaining, and everyday joy. The brand is set to officially launch in Spring 2025.
In response to Markle’s announcement, the existing As Ever shared a message on their Instagram. Co-founder Mark Kolski expressed gratitude to their supporters and clarified that they have no affiliation with Markle’s brand. He stated, “We are aware. We are not affiliated.” Kolski found out about Markle’s brand through a friend and mentioned he’s seeking legal advice regarding this situation.
Online reactions have been mixed. Some users on platforms like X (formerly Twitter) criticized Markle, asking why she would choose a name already in use. Comments ranged from calling it a “steal” to questioning if she had conducted a proper business search.
This announcement comes as Markle prepares for the debut of her Netflix series, With Love, Meghan, which is scheduled to air on March 4. The show was postponed due to the Los Angeles wildfires, but excitement is building for its release.
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