Terms like “vegan,” “vegetarian,” and “plant-based” describe diets that primarily consist of foods from plants, avoiding or minimizing animal products. While closely related, these terms have different meanings. For instance, “vegan,” introduced by The Vegan Society in 1944, refers to products that have no animal ingredients whatsoever.
According to Canada’s Food Guide, a vegetarian diet excludes some or all animal products, while a plant-based diet emphasizes eating more plant foods—like fruits, vegetables, whole grains, and legumes—while reducing animal food intake. The British Dietetic Association adds that a plant-based diet mainly focuses on foods from plants, with minimal animal-based ingredients.
Understanding these definitions matters because research highlights that diets with fewer animal products are healthier for individuals and better for the planet.
Despite a growing interest in plant-rich foods, adoption rates are still low, particularly in Canada. Many people find plant-based options unfamiliar or believe they compromise on taste. Confusion about these terms adds to the challenge when selecting food. Legally, these labels often don’t have clear definitions, leading to even more misunderstandings.
As a result, even though there are numerous plant-based products available in stores and restaurants, many consumers stick to familiar options instead. A recent Globe Scan report revealed that while 68% of people worldwide want to eat more plant-based foods, only 20% do so regularly, a drop from previous years. Rising food costs push consumers back to cheaper, familiar meals. This situation shows a need for better support and strategies to help people make healthier choices.
It’s important to acknowledge that shifting eating habits doesn’t mean everyone must give up meat entirely. Small changes, like gradually increasing plant-based foods, can lead to better health outcomes.
For those selling food or running restaurants, clear and appealing descriptions matter. Labels and menu names should promote deliciousness rather than rely on terms like “vegan” or “vegetarian,” which might deter some customers. Here are some tips to better engage consumers:
1) Use Positive Language
People often respond better to products that have enjoyable names. Research shows that labeling food as plant-based can lead to higher consumer satisfaction compared to traditional terms. Names that evoke taste like “savory” or “juicy” can spark interest and encourage purchases.
2) Focus on Sensory Details
Describing food with enticing terms enhances its appeal. For example, a plant-based burger might attract more customers with a description that highlights its flavor and texture rather than just stating it’s vegan.
3) Avoid Negative Labels
Words that imply restrictions or bring negative associations can turn people away. Instead, opt for language that feels inviting and complementary. Terms like “plant-based” can be more effective than “vegan,” which may carry certain stereotypes.
4) Celebrate Culinary Traditions
Plant-rich diets have been part of various cultures for ages. Using traditional names, like “falafel,” resonates well with consumers and can make plant-based options feel more familiar and appealing. Highlighting the origin of foods can also boost interest; dishes labeled with geographical ties, like “Cuban Black Bean Soup,” may be received more favorably than generic names.
Encouraging a plant-rich diet can be both healthy and economical. By choosing appealing language and familiar terms, we can help more people explore plant-based options without feeling overwhelmed by unfamiliar choices.
