In recent years, weight loss drugs like Ozempic, Wegovy, and Mounjaro have gained significant popularity. About 12% of American adults have tried these medications to lose weight. New studies reveal that these drugs not only help with weight loss but also affect shopping habits, particularly when it comes to food.
Researchers from Cornell University examined grocery spending among those using GLP-1 receptor agonist medications. They found that households with members on these medications reduced their grocery spending by 5.5% after starting treatment. For higher-income households, the reduction was even more pronounced, at 8.6%. Additionally, spending at fast food places and cafes dropped by nearly 9%. Instead of purchasing calorie-heavy snacks, people began opting for healthier choices like yogurt and fresh fruits.
Another study from Circana showed similar trends. While some changes in food spending returned to normal after about a year, the initial drop indicated that these medications significantly influence dietary habits.
So, what are people buying more of? The studies highlighted several items that have seen increased sales:
- Yogurt
- Fresh fruits and vegetables
- Nutrition bars
- Gum
- Breath mints
- Tea
- Nuts
- Non-fruit drinks
- Beans
On the flip side, spending on less healthy items has decreased. This shift might be due to a reduction in cravings for sugary and fatty foods, as explained by Dr. Carrie Burns, an expert in endocrinology. The drugs work by affecting brain centers that control appetite, leading to decreased hunger and cravings.
There’s also a noted change in behavior influenced by medical advice and social media. Many people report making dietary changes based on what they’ve learned from their doctors or seen online. For example, some have begun prioritizing fiber and protein to improve their diet while on medication.
Food items such as mints and tea have also gained popularity. These products may help alleviate nausea, a common side effect of GLP-1 medications, while gum can combat dry mouth and bad breath caused by the drugs.
Initially, people are highly motivated to change their diets when starting these medications. This motivation, combined with the appetite-suppressing effects, leads to less eating and spending. However, as time passes, this motivation can wane. Once individuals reach their maintenance dose of the medication, they might not feel the same level of appetite suppression. This lack of effect can lead to increased food intake and spending.
Additionally, some people may stop taking the medications altogether, often due to the high costs or reaching their weight loss goals. This can lead to a return to previous eating habits.
Despite these changes, doctors emphasize that good nutrition remains essential for weight loss success. Proper dietary choices help maximize the benefits of the medications. Dr. Rhodes suggests eating a balanced plate filled with high-fiber vegetables, lean protein, healthy fats, and whole grains. She advises that each bite counts, particularly when portions are smaller.
In conclusion, while weight-loss medications can significantly impact both weight and shopping habits, it’s crucial to maintain a focus on nutrition for sustained health benefits.
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