Richard Eden Reveals Shocking Critique of Meghan’s ‘Inauthentic’ Lifestyle Brand by Close Friend of King Charles

Carole Bamford, the founder of Daylesford Organic and wife of billionaire Lord Bamford, isn’t one to hold back. Recently, when the Duchess of Sussex launched her new brand As Ever, Carole’s reaction was blunt: “I think she’s crazy. Why? Because she hasn’t got any history. Or authenticity.”

At 79, Carole emphasizes the importance of hard work in building a brand. She reflects on the early days of Daylesford Organic, which took years to develop. It was not until they had established sustainable practices on their 1,700-acre estate that they began making their own products. For two decades, they focused on creating conditions for growing organic food before selling anything.

Daylesford is known for its premium prices, with its raspberry jam going for £5.25 for an 8oz jar. In contrast, As Ever’s raspberry spread costs $9 or about £6.94 for a smaller 7.6oz jar. The difference in pricing raises questions about value and product quality, considerations that consumers are making more often today, especially with so many brands emerging in the wellness sector.

Recent studies show that consumers increasingly prefer brands with authentic stories and deeper roots. A survey by McKinsey found that 67% of shoppers want to know where their products come from and how they are made. This desire for transparency might explain why Carole critiques Meghan’s new venture; she believes that successful brands require authenticity built on substantial groundwork.

Turning to other news, Matt Lucas, known for his role in “Little Britain,” has taken on a new gig as the master of ceremonies in Ridley Scott’s “Gladiator” sequel. But his co-star David Walliams jests that he was offered the role first.

In another light, Kate Moss’s daughter, Lila, has been enjoying time in Brazil with her boyfriend, Yoni Helbitz. They were spotted relaxing on the beach, showcasing a moment of youthful love shared on social media.

Meanwhile, Oscar-winner Viola Davis is preparing for her new role in the thriller “G20.” The rigorous training has been challenging, leading her to describe her trainer humorously as “the Lord Voldemort of training.” Her mantra? “You tune out what the world tells you about yourself and you need to just go for it.”

As celebrity lives unfold, Sir Elton John recently revealed his emotional struggle with sending his son Zachary to boarding school. Reflecting on that transition, he shared, “I came home and burst into tears.”

These glimpses into the lives of public figures remind us that behind the glamour, there are real emotions and challenges. Whether it’s building a brand or navigating personal milestones, the struggle for authenticity remains at the forefront for many.

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