Is This Surprising Brand Dominating the Affordable 4K TV Market?

Roku has been a big player in the streaming market, known for its easy-to-use devices and software. In recent years, it took a bold step by launching its own branded TVs. First, in 2023, it introduced the Roku Select Series and the Roku Plus Series, focusing on budget-friendly options. Then, in 2024, the Roku Pro Series arrived, offering premium features.

Now, in 2025, Roku is updating its TV lineup with exciting changes across all three series. The biggest news? The Plus Series is getting a Mini-LED backlighting upgrade, previously only seen in the Pro Series.

Mini-LED technology boosts picture quality significantly. It’s designed to provide better contrast, deeper blacks, and a wider range of colors. This means viewers will enjoy a richer, more vivid experience, especially during dark scenes.

As more people shift to streaming, quality matters. According to a recent survey by Statista, about 75% of U.S. households now subscribe to at least one streaming service. This increase puts pressure on manufacturers to enhance TV performances. Roku’s upgrade is a response to this demand, aiming to attract budget-conscious customers who still crave high-quality visuals.

Social media buzz also indicates excitement for Roku’s advancements. Users on platforms like Twitter are discussing how features like the new Mini-LED backlighting could elevate their viewing experiences, with many praising Roku for making premium technology more accessible.

In summary, Roku continues to push boundaries in the TV market with its innovative updates. The blend of affordability and advanced technology in its 2025 lineup is sure to catch the attention of viewers looking for both quality and value.

For more information on Roku’s latest offerings and streaming trends, check out this recent report.

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