Experience the Future of Urban Living: Join SOUEAST Global EASE Day 2025!

SOUEAST Motor Launches Global EASE DAY in Shanghai

On April 30, 2025, SOUEAST Motor held its first-ever Global EASE DAY in Shanghai, celebrating a commitment to an urban lifestyle centered on ease. The event, which took place from April 21 to 25, brought together technology, culture, and immersive experiences to transform urban mobility.

SOUEAST showcased its vision for a stylish and comfortable future. "EASE is about creating an urban lifestyle that brings joy and relaxation to mobility," said Mr. Ke, Assistant President of Chery Automobile Co., Ltd. and President of SOUEAST International.

Global Reach: Lighting Up Urban Spaces

Before the Shanghai event, SOUEAST launched a campaign called "Lighting Up the Middle East." This initiative illuminated famous landmarks with its signature Ease Orange glow, catching the attention of over one million viewers. "Light connects people and ideas," noted Mr. Ke, emphasizing the campaign’s role in sparking conversations about a seamless urban life.

Immersive Experiences in Shanghai

Shanghai’s blend of tradition and modernity created a fitting backdrop for Global EASE DAY. The event featured three main activities:

1. EASE Talk: SOUEAST executives engaged in discussions about trends in urban life, sharing insights on brand strategy and product development.

2. EASE Experience: Attendees test-drove the latest models, such as the S09 and S06, experiencing the blend of style, comfort, and technology firsthand.

3. EASE City Tour: Participants explored Shanghai’s iconic sites, demonstrating how SOUEAST’s vehicles fit into daily life. An influencer noted, "Driving here makes the car feel like a companion, not just a tool."

Innovation at Its Core

SOUEAST’s 30 years of research and development underpins its innovative approach. Plans to launch five urban SUVs and two urban sedans by 2030 reveal a commitment to adapting vehicles to modern lifestyles. “Our models are designed to fit lives, not just roads,” Mr. Ke stated.

Looking Ahead: A Continuous Journey

Global EASE DAY marks the beginning, not the end. SOUEAST plans to host annual editions worldwide. "We’re building a community that believes in enjoyment and freedom in mobility," Mr. Ke affirmed.

As the event in Shanghai concluded, SOUEAST left a lasting impression: a vision of cars as enablers of a hassle-free urban life.

For more information, visit SOUEAST’s Official Website or explore their recent campaigns and technological advancements.

This article captures the essence of the event while providing context and insights into SOUEAST’s future plans. Not only does it highlight the company’s commitment to innovation, but it also connects urban mobility with modern lifestyles.

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