Hyderabad: The recent passing of the Promotion and Regulation of Online Gaming Act, 2025, has caused significant changes in India’s online gaming landscape. One notable victim of this shift is Hike, a messaging app that had once soared to unicorn status. Founded by Kavin Bharti Mittal, son of Airtel’s founder, Hike initially aimed to compete with WhatsApp but has officially decided to shut down.
Kavin shared this decision via a LinkedIn post, explaining that it was a difficult choice. Hike had restructured itself in recent years, moving away from messaging services to focus on real-money gaming. In 2021, they launched the Rush app, which offered games like carrom and ludo for cash prizes. This transition attracted over 10 million users and generated more than $500 million in revenue.
Despite Hike’s struggles in India, Kavin mentioned that their new US venture, launched just nine months ago, is performing well. However, scaling that success globally would require significant resources, which he believes isn’t the best strategy right now.
The Promotion and Regulation of Online Gaming Act, 2025, has sent shockwaves through a $23 billion industry, forcing many gaming companies like Dream Sports and Mobile Premier League to halt their real-money games. Some are now pivoting to new areas, like micro-dramas or financial services, while others explore opportunities outside India.
This act is part of a broader trend where governments worldwide are increasingly scrutinizing online gaming, often citing concerns about gambling addiction and consumer protections. In the U.S., for instance, the gaming industry has faced similar regulations, with a mix of states embracing it, while others remain cautious.
Hike’s story highlights a crucial moment in India’s tech landscape, showcasing how swiftly market dynamics can change. As regulations evolve, businesses must adapt quickly to stay viable. Social media reactions indicate a mix of disappointment for Hike’s closure and conversations about the implications of stricter gaming laws.
For further details on the impacts of online gaming regulations, visit The International Centre for Responsible Gaming, which discusses global trends and studies related to gaming and its effects on society.
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HIKE SHUT DOWN, RUSH APP BY HIKE, KEVIN BHARTI MITTAL, HIKE APP, HIKE APP SHUTDOWN, HIKE, OWNED BY AIRTEL FOUNDER’S SON KAVIN BHARTI MITTAL, SHUTS DOWN ITS OPERATIONS IN INDIA
