MILWAUKEE – The Milwaukee Brewers made history with a franchise-record 14-game winning streak, and it brought quite a buzz to the city. Local fast-food chain George Webb offered free hamburgers for fans whenever the Brewers won 12 games in a row. This past Wednesday, they made good on that promise, drawing lines outside all 26 of their Milwaukee-area locations.
George Webb spokesperson Brian Meehan mentioned they anticipated giving away around 180,000 burgers. That’s no small feat. The chain prepared with 25,000 pounds of beef, 4,000 pounds of onions, 300,000 pickles, and 200,000 buns.
Fans eagerly joined the celebration. One enthusiastic customer, Chris Crandall, reflected on the excitement building as the wins accumulated. He wasn’t the only one—Stephen Pawlak remarked this was a rare chance he couldn’t miss.
George Webb’s tradition isn’t new. It dates back to when the Braves played in Milwaukee before moving to Atlanta in 1966. Back then, the chain offered free burgers for 13-game winning streaks. When the Brewers came in 1970, the promotion changed to 12 wins. This marked the third time the restaurant had to honor this deal. Previous streaks were in 1987 and 2018.
As people lined up, stories emerged. Some fans traveled significant distances. Tony Pedretti, who drove two hours from Reedsburg, shared he’d never tried George Webb before and saw this as a great marketing effort. Many fans came equipped with maps to hit multiple locations.
In a recent survey, 72% of sports fans say promotions like this enhance their experience. Social media buzzed with excitement, showing how local communities rally around their teams. The Brewers’ winning streak not only created a thrilling sports moment but also sparked memories and connections among fans over burgers and baseball.
As the Brewers celebrated their past, fans remembered these moments not just for the food, but for the shared experience that unites them as a community. It’s not just about the burgers; it’s about being part of something bigger.
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