SAG-AFTRA recently voiced strong concerns about Tilly Norwood, an AI-generated character that’s stirred debate in Hollywood. Eline Van der Velden, the creator of Tilly, claims that talent agents have shown interest in her project. However, the acting union insists that creativity should remain a human endeavor and opposes the use of AI to replace performers.
In their statement, SAG-AFTRA clarified, “Tilly Norwood is not an actor. She’s a computer-generated character created from the work of many human performers without consent or payment.” They worry that such developments could hurt performers’ livelihoods and diminish the value of authentic artistry.
The guild stressed that producers must adhere to regulations when using synthetic performers. “They must notify us and negotiate,” they added, ensuring that human talent remains the focus.
Despite the backlash from within the industry, Van der Velden defended her creation, suggesting that Tilly is simply a new form of art. She likened AI to traditional artistic tools, stating that it can enhance storytelling without replacing human actors. “I’m an actor myself; no AI can replicate the joy of human performance,” she remarked.
Several Hollywood stars have expressed their disapproval on social media. Whoopi Goldberg emphasized that there are distinct differences between human and AI performances, saying, “You can always tell them apart.”
Emily Blunt also reacted strongly; during a podcast, she saw an image of Tilly and expressed concern. “This is terrifying,” she said. “Seriously, how can agencies support this?”
The conversation around AI in the arts isn’t new. Historically, technology has often faced resistance when introduced into creative fields. For instance, the rise of CGI in film was initially met with skepticism. Yet today, it’s a common tool that enhances storytelling. Similarly, AI might also become integrated into creative processes, albeit with caution from the industry.
Recent statistics show that 61% of creatives worry about AI diminishing their work’s value. A survey by the Creative Artists Agency conducted in 2022 revealed that many believe AI could impact job security in entertainment.
As discussions continue, the industry must navigate the benefits and risks of AI in a way that values human creativity. For now, actors and unions like SAG-AFTRA remain vigilant against potential threats to their artistry. You can read more about SAG-AFTRA’s stance on Tilly Norwood on their official site.
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