Alia Bhatt Praises Ranbir Kapoor’s Fashion & Lifestyle Brand ‘ARKS’ as a ‘Dream’ – Discover Why!

Last Updated:February 05, 2025, 14:26 IST

Ranbir Kapoor’s New Brand ARKS Launching Soon

Alia Bhatt cheers for hubby Ranbir Kapoor’s upcoming brand

On his birthday, September 28, 2024, Ranbir Kapoor unveiled his fashion and lifestyle brand called ARKS on social media. Fans were excited to learn that the official launch date is set for February 14, 2025. Alia Bhatt, his wife, shared a short promotional video on her Instagram, expressing her support by saying, “Our dream..10 years in the making. A home-grown brand-elevated essentials brand comes to life! Break a leg baby.”

The video captures Ranbir cycling through the vibrant streets of Mumbai. He shares his love for the city, saying, “I have traveled to many cities across the world, but none inspire me like Mumbai. It’s a part of my being, my soul. It’s home.” The scenes show familiar landmarks like Marine Drive and Bandstand, where a mural of his late father, Rishi Kapoor, is painted.

Ranbir first hinted at launching ARKS during a podcast interview in 2024 and fans have eagerly awaited more details. The brand’s Instagram page recently posted a creative intro featuring Ranbir in a meadow, illustrating the logo by tracing constellations. The caption read, “Meet the founder. He’s not on social media.”

Ranbir made his film debut in 2007 with *Saawariya* and has since starred in hit movies like *Rockstar*, *Barfi!*, and *Brahmastra*. His versatility in acting has earned him a special place in Bollywood. After 16 years in the industry, fans are excited to see him branch out into the lifestyle scene.

Currently, Ranbir is shooting for *Love And War*, and he will portray Lord Ram in the epic film *Ramayana*, directed by Nitesh Tiwari. The highly anticipated film will be released in two parts, and the first poster has already been shared with the release date.