In a striking clash between fans and critics, Ryan Murphy’s new legal drama, All’s Fair, featuring Kim Kardashian, has made waves as Hulu’s biggest scripted series premiere in three years. Within just three days of streaming, it captured 3.2 million views globally.
Kardashian, a fashion mogul with limited acting experience, shares the screen with seasoned actors like Naomi Watts and Glenn Close. The series debuted on November 4 and faced harsh criticism, initially landing a 0% on Rotten Tomatoes, though it has since risen to 5%.
The hype around All’s Fair was fueled by Kardashian’s immense social media presence—boasting 354 million followers on Instagram—alongside a promotional tour that created memorable viral moments, like Niecy Nash-Betts’ widely shared video about excess baggage.
According to Hulu’s internal data, the show’s promotional materials generated over 7 billion impressions and 190 million video views on social media. Despite the avalanche of negative reviews, which include claims of the series being “the worst show ever,” the interest it sparked can’t be ignored. It debuted at #1 on Hulu’s Top 15 and maintained that position for the first three days.
Interestingly, the negative feedback may have backfired. While critics rejected the show, fans showed support, giving All’s Fair a 66% audience score. A social media sentiment analysis revealed an 81% positive response.
Kardashian and her co-stars have actively engaged with fans. In response to the critics, Kardashian humorously highlighted viewer praise in an Instagram post, asking if people had tuned in to the “most critically acclaimed show of the year.”
Glenn Close also responded with humor, sharing a parody sketch of the cast that poked fun at the criticism, reminiscent of her famous film, Fatal Attraction.
The mixed reactions reflect a larger trend in media today: sometimes, bad reviews can lead to increased curiosity and viewership. In the age of social media, public opinion can shift rapidly, and what one person deems terrible, another may find entertaining.
While All’s Fair might not be winning over critics, it has captured the interest of viewers, showing that in the ever-evolving world of entertainment, audience engagement often speaks louder than critical acclaim.
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All's Fair,Glenn Close,Kim Kardashian,Naomi Watts,Niecy Nash-Betts,Ryan Murphy,Sarah Paulson,TV Ratings
