Amazon’s Entertainment Team Joins Forces with Tech Divisions for $10M Wildfire Relief Donation to Los Angeles

Amazon is stepping up to help with wildfire relief efforts in Los Angeles. The company is contributing $10 million through various divisions, including MGM Studios, Prime Video, and Amazon Music.

This support comes as part of an ongoing initiative to provide essential items through Amazon’s Disaster Relief hubs. Other divisions, like Amazon Web Services, Ring, and Whole Foods, are also involved in the effort.

The wildfires have already claimed at least 25 lives and destroyed thousands of homes. Many residents have been forced to flee their neighborhoods. In light of this, Amazon’s donation follows similar contributions from companies like Netflix, Comcast/NBCUniversal, and Disney.

According to Amazon, the funds will go directly to organizations that assist in disaster response. Some of the groups receiving support include the American Red Cross of Southern California, Habitat for Los Angeles Wildfire Fund, and MusiCares Fire Relief Effort.

To further aid the cause, Prime Video is offering advertising opportunities to non-profits involved in L.A. fire relief. This kind of support helps raise awareness and encourages donations.

So far, Amazon has donated over 145,000 essential items to 17 local groups helping with the wildfire response. These items have gone to fire stations, the American Red Cross, the Salvation Army, and various community organizations.

The donations include a wide range of essential supplies, such as drinking water, sports drinks, snacks for kids, and shelter items like shower chairs and toddler beds. They’ve also provided over 300 items specifically for wildfire response, such as gloves, goggles, and medical supplies for burn treatment.

Additionally, Amazon is using its AWS cloud technology to support emergency responders. This includes drone assistance to help them assess and respond to the shifting wildfire situation.