Amitabh Kant: The Visionary Behind ‘God’s Own Country’ and ‘Incredible India’ Bids Farewell After 45 Years of Inspiring Leadership

“I want to thank the Prime Minister of India for accepting my resignation as G20 Sherpa. It has been an honor to contribute to India’s development,” said Kant.

Kant has a notable career as a bureaucrat, marked by impressive achievements. As the first CEO of NITI Aayog, he played a crucial role in shaping India’s growth agenda. His appointment as G20 Sherpa in July 2022 highlighted his expertise, especially during India’s presidency of the G20.

In his home state of Kerala, he served as the Tourism Secretary. There, he popularized the slogan “Kerala: God’s Own Country,” helping to position the state as a key tourist destination.

Recognizing his talents, the Union government appointed him as Joint Secretary in the Ministry of Tourism in 2001. During his time there, he launched the “Incredible India” campaign, aimed at making India a top tourist spot worldwide. He also introduced the “Atithi Devo Bhava” (Guest is God) initiative, which trained taxi drivers and tourist guides to enhance visitor experiences.

Later, as Secretary of the Department of Industrial Policy and Promotion, Kant initiated projects like “Make in India,” “Start-Up India,” and reforms to improve business conditions.

His work continues to impact future bureaucrats and policymakers, inspiring them with his vision for India’s growth.

### Insights and Context

According to a 2021 report by the World Travel and Tourism Council, the tourism sector contributes 9.2% to India’s GDP, highlighting the importance of initiatives like those launched by Kant. In recent years, public sentiment around tourism has shifted, especially post-pandemic. Many now see domestic tourism as key to economic recovery, showing how initiatives can adapt to current challenges.

Kant’s legacy is significant. His approaches in tourism and industrial growth not only changed policies but set a benchmark for innovation in Indian bureaucracy. As the world changes, the need for visionary leaders like Kant is crucial for shaping India’s future.



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God’s Own Country,Amitabh Kant,Incredible India