Apple is ramping up its efforts to create smart glasses, stepping back from plans for a lighter version of the Vision Pro headset, according to a report from Bloomberg. They’re developing at least two types of glasses: one without a display, possibly launching next year, and a second version with a display that they want to fast-track for an earlier release.
These smart glasses will likely feature speakers and cameras, similar to Meta’s partnership with Ray-Ban and Oakley. They’ll focus on voice control and artificial intelligence. The display version could rival Meta’s Ray-Ban Display glasses, which integrate a screen into the lens. Apple is even working on a special chip designed just for these glasses.
The Vision Pro headset, initially expected to debut in 2027, is now on the back burner. Apple has redirected resources from this project to focus on the glasses. Although production of the original Vision Pro is reportedly slowing down, new regulatory filings suggest a minor update to the headset could be ready by the end of this year.
Historically, Apple has often shifted its focus based on market trends. In 2015, for example, they pivoted attention from the Apple Watch to the iPhone after recognizing the smartphone’s potential. This latest shift towards smart glasses reflects a similar strategic response to consumer interest.
According to recent market research by Statista, the global augmented reality market is expected to grow from $2.46 billion in 2018 to over $60 billion by 2023. This rapid growth indicates that companies see significant potential in augmented technology, making Apple’s push into smart glasses particularly noteworthy.
As consumers express interest in innovative technologies, the success of these glasses will depend on user experience. Social media buzz hints at a growing anticipation for wearable tech that seamlessly blends with daily life, particularly if voice interaction and AI features live up to expectations.
For further insights on the evolving landscape of augmented reality, you can read more from trusted sources like Bloomberg or explore studies by Statista regarding market trends.
Source link
Apple,Gadgets,Meta,News,Tech,Virtual Reality,Wearable
