Apple plans to invest over $500 billion in the U.S. in the next four years. This investment will include a new advanced manufacturing facility in Texas.
With this move, Apple aims to create 20,000 jobs, mainly in research and development, software, and artificial intelligence (AI).
It’s unclear if this spending marks a significant increase from Apple’s current activities. The total includes investments in suppliers and Apple TV+ productions.
The announcement came just after Apple CEO Tim Cook met with President Donald Trump, who has pushed for more corporate investment in America.
In its announcement, Apple said this is its largest commitment to spending in the U.S., enhancing support for American manufacturing. Cook expressed optimism about the future of innovation in the U.S.
The new factory in Houston will focus on producing servers that were previously made overseas. This facility, set to open in 2026, is expected to create thousands of new jobs.
Additionally, Apple is expanding data centers across several states, including North Carolina, Iowa, Oregon, Arizona, and Nevada. The company is also increasing support for a fund aimed at U.S. manufacturing from $5 billion to $10 billion.
Trump stated that the announcement reflects the positive impact of his trade policies, including tariffs on imports. He took to social media to take credit for Apple’s decision to invest in the U.S., suggesting it stems from confidence in his administration’s policies.
Trump has emphasized a desire for more companies to produce goods domestically, threatening to raise tariffs to encourage U.S. manufacturing.
Last month, a 10% border tax on all imports from China was imposed, where Apple has a major manufacturing presence. There have also been proposals for tariffs on products from other countries, like Mexico and Canada.
Eileen Burbidge, a venture capital investor, noted that Apple has made similar investment promises in the past. In 2018, they announced a $350 billion investment plan, and in 2021, a $430 billion commitment, both claiming to create 20,000 jobs over five years.
She pointed out that while these announcements may seem routine, they play well with Trump’s agenda. Investing in research and development is crucial for Apple, but spending in the U.S. is relatively small compared to global R&D costs. Still, these large announcements signal a commitment to U.S. industry, which can be politically beneficial.
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