Silicon Valley is buzzing about smart glasses, and Apple is gearing up to join the fray. According to a recent report from Bloomberg’s Mark Gurman, Apple is testing four different designs that might compete with Meta’s Ray-Ban Display glasses. These could be unveiled as soon as late 2026, with a launch in 2027.
Gurman’s insights hold weight, given his strong track record with Apple news. The report reveals that Apple plans to explore various styles—rectangular, oval, and circular frames—along with multiple color options. This diversity could offer users fresh choices upon the glasses’ release.
Enhancing the smart glasses experience, they may feature unique oval camera lenses arranged vertically, complete with lights. Onboard speakers are also expected, enabling users to take calls and listen to music, much like other AR glasses from brands like Xreal and TCL.
Based on past discussions, these glasses will likely incorporate augmented reality features right into the display, in line with what Meta and Google’s upcoming devices promise. By the time the smart glasses hit the market, there’s speculation that Apple will launch an upgraded version of Siri. This could let users interact with Siri seamlessly for voice commands, navigation, and other AR functionalities.
Interestingly, while Meta’s Ray-Ban smart glasses saw a surge in sales—tripling in 2025—smart glasses as a whole are still finding their footing. A report by Reuters highlighted that despite this growth, they haven’t yet broken into mainstream use like smartphones or tablets. Big Tech views this technology as a promising frontier, especially as AI integration becomes more prevalent. However, it’s uncertain whether everyday consumers will embrace smart glasses as part of their lives.
Apple, with its solid history of launching successful tech products, might be better positioned to introduce smart glasses effectively. However, previous attempts with devices like the Apple Vision Pro faced slow sales. Time will tell if their upcoming product will spark the interest it needs to thrive in this competitive market. Enhanced user functionality and appealing designs could make a significant difference.
This landscape is evolving, and trends show consumers are increasingly interested in tech that blends seamlessly into their daily routines. As the market develops, user feedback and experiences will likely shape how smart glasses are received and utilized in everyday situations.
