Fresh pet food is changing the landscape of pet food sales. Reports show that while overall pet food sales in the U.S. are stagnating, fresh options are gaining ground. In fact, frozen and refrigerated foods contributed to a rise of over 1% in dog food growth, according to Packaged Facts.
However, as fresh pet food gains popularity, concerns have been raised about its marketing claims. A literature review explored three key claims from fresh pet food brands: that additives and preservatives are harmful, that human-grade ingredients are superior, and that minimally processed ingredients offer better nutrition.
Are Additives Really Harmful?
The review analyzed 60 studies on additives and 39 on preservatives. Surprisingly, the findings revealed that using approved additives and preservatives doesn’t significantly harm pets. Most studies either showed neutral effects or indicated benefits. For example, functional additives like probiotics and omega-3 fatty acids often improved digestion and gut health.
Processing Matters
When it comes to the processing of pet food, results varied widely. The review looked at various methods and their impact on nutrient digestibility and retention. Some processing techniques enhanced certain nutrients, while others led to nutrient loss. Ultimately, the type of ingredient and the processing method were more important for nutrition than whether the food was labeled “whole” or “raw.”
Human-Grade vs. Feed-Grade Ingredients
Only six studies directly compared human-grade and feed-grade ingredients, showing mixed results. These studies had limitations, including small sample sizes and inconsistent definitions. The evidence didn’t prove a consistent nutritional edge for human-grade ingredients.
Safety and Nutritional Adequacy
Across all claims, the reviewers emphasized that food safety and nutritional quality largely depend on strict formulation controls and ingredient testing. The way food is processed and sourced can affect shelf life and nutrient stability, but it doesn’t solely determine safety or health outcomes.
Experts stress the need for pet food companies to back their marketing claims with solid scientific evidence. More robust studies are needed to draw conclusive results on how processing affects long-term pet health.
Overall, while fresh pet food is appealing to many pet owners, it’s essential to approach claims with caution. Making informed choices based on credible information can better serve our furry friends.
For those interested in understanding more about trends in pet food, a deeper dive into the studies cited can provide additional insights into this evolving market.
