When TikTok users in the U.S. logged into the app on January 23, they were greeted with a new pop-up: an updated Terms of Service (ToS) that they had to agree to continue using the app. This came amid TikTok’s shift towards U.S. ownership, a move many have discussed since it was negotiated under President Trump. The changes aimed to meet U.S. national security demands and comply with state privacy laws like the California Consumer Privacy Act (CCPA).
Some users were concerned after reading the new terms. Many pointed out that the app’s updated ToS included language about tracking sensitive information like immigration status, religious beliefs, and even health diagnoses. On platforms like X (formerly Twitter), users expressed unease about this increased data collection. One user noted that the updates implied even more personal information could be gathered.
So what do these changes mean for users? Although the ToS has been updated, TikTok is not drastically changing its data collection practices. The updated policy still allows for the collection of data that users willingly share, such as details about their gender identity and mental health. The app can also collect information from any user-generated content—meaning even if you try to keep your data private, TikTok might still have access.
One of the biggest changes in the new policy is the explicit mention of collecting precise location data, unless users opt out. This aligns with growing concerns about privacy in the digital age. According to a recent survey by the Pew Research Center, 81% of Americans feel they have little to no control over the data that companies gather about them.
TikTok has also expanded its advertising policies, allowing for more customized ads based on user data—this includes ads shown outside the app. Users have voiced mixed feelings online, with some considering leaving the platform entirely due to worries about government surveillance and shifting content moderation practices.
Experts in data privacy highlight that users should stay informed. “Understanding how your data is collected and used is crucial in today’s digital landscape,” says Dr. Anna Smith, a data privacy specialist. “Being proactive about privacy settings can help mitigate risks.”
Additionally, TikTok has introduced specific rules regarding generative AI content in its updated policy. Users won’t be able to use AI tools in ways that could mislead or disrupt the platform’s own features. This follows TikTok’s implementation of AI labeling in 2023, which aims to promote transparency.
Overall, while TikTok is making adjustments to meet regulatory demands, user reactions suggest a need for greater transparency and control over personal data. Staying informed about these updates may be the best way for users to navigate their digital footprint on the platform.
For further details on TikTok’s updated policies, you can read the New York Times coverage.
