AREWA24 Launches Exciting CSR Initiative to Empower Communities Through New Program

AREWA24, a leading Hausa-language television network in West Africa, recently held an impactful community event in Kano State. This initiative focused on climate awareness and youth activism, linking it to their new show, Climate Change Africa.

The event took place at Gadan Lado Bridge, where the entire AREWA24 team, including CEO Celestine Umeibe, worked together to clean the streets and gutters. They engaged with locals to discuss the importance of a clean environment. Umeibe highlighted the network’s mission to use media positively, stating, “As storytellers and agents of change, we believe in our responsibility to inspire better behaviors toward the environment.”

His words resonate particularly now as Northern Nigeria heads into the rainy season. The cleanup was not just about tidiness; it aimed to motivate the community to take ownership of their surroundings and address climate issues. Sani Danja, a Kannywood veteran and adviser to the Kano State Government, applauded the initiative, urging young people to prioritize cleanliness not just in their communities but in their personal lives as well.

This event is part of a larger campaign led by Climate Change Africa, which seeks to educate viewers on environmental challenges. The show airs every Saturday at 7 PM (WAT) and encourages sustainable living practices. Research has shown that community-driven initiatives like these lead to prolonged awareness and action on climate issues. According to a recent survey by the World Bank, engaging local communities in environmental efforts can increase awareness by 60% and lead to long-term behavioral changes.

As discussions about climate change become more critical, initiatives like those from AREWA24 serve as vital reminders. They highlight the need for collective action to preserve our environment and ensure a healthier future for upcoming generations.

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Arewa24,Celestine Umeibe