Arsenal Hires Lifestyle Guru to Elevate Chloe Kelly and Lionesses’ Performance: A £300K Investment in Success

The club Arsenal is on the lookout for a Senior Performance Lifestyle Manager. This new position aims to help players like Chloe Kelly maximize their earnings and prepare for life after football.

Top female players, including Chloe, who earns around £300,000 a year, will receive expert advice on managing their finances and commercial opportunities. The role requires helping the players set career and personal goals while supporting their emotional well-being.

The manager will also offer ongoing career advice for players transitioning out of football. This is crucial, as many athletes face challenges when their playing days end. The demand for such guidance has risen, especially highlighted by recent surveys indicating that over 60% of retired athletes feel unprepared for life after sports.

Chloe Kelly’s recent success has undoubtedly increased her marketability. Following her role in the Lionesses’ victory in the UEFA Women’s Euro 2025, her income from endorsements spiked. In just the past year, she made around £123,000 through partnerships with brands like Land Rover and Nike.

Interestingly, data from a 2022 study found that female athletes are increasingly influencing brand engagement, leading companies to invest more in women’s sports. The rise of social media has amplified their visibility, creating more revenue opportunities.

Chloe runs an image rights firm, Ital Ltd, which has shown promising financial health with nearly £200,000 in reserves. She also managed to pay significant taxes, indicating her success and influence off the pitch.

Arsenal’s initiative reflects a growing trend in sports, where clubs recognize the importance of holistic support for players. This not only helps in improving their performance but also ensures they are well-prepared for future endeavors.

For more insights on the financial impact of athletes and sports career transitions, you can explore resources from The Sports Governances and Finance Institute.

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