Actress Ashly Burch recently shared her thoughts on a leaked video featuring an AI version of Aloy, her character from the Horizon series. The clip showed a Sony employee interacting with a digital version of Aloy, asking simple questions like "how are you?" Aloy responded humorously, mentioning a sore throat before delving into game lore.
In her video response, Burch clarified that she had reviewed the tech demo earlier and that Guerrilla Games reached out to confirm it wasn’t part of current development. Notably, she pointed out that Sony didn’t utilize her facial or voice data for this demo.
Burch expressed a deep concern about the broader implications of AI in gaming. Even though she doesn’t worry about Guerrilla or her career, she fears for the future of performance art in video games. "Game performance is an art form," she said, emphasizing that AI should not replace the human element of storytelling and acting.
Her worries are heightened by the ongoing SAG-AFTRA strikes, where AI’s role is a contentious topic. "We’re asking for protections," she explained. "You should not create an AI version of someone without consent or fair compensation." She worries about what could happen if someone’s likeness is used without their permission, leaving them with no recourse.
Burch has a strong love for the gaming industry and hopes for a vibrant future where new talent can flourish. "I want more incredible performances," she stated. However, she cautioned that the future is at risk if current concerns are not addressed. She does not blame any specific company for using AI; rather, she highlights the need for sensible protections as the industry progresses.
AI is a hot topic in gaming. Microsoft recently introduced Muse, a tool aimed at enhancing game design with AI, while Activision admitted to using generative AI for some content in Call of Duty. These advances raise questions about the balance between technology and artistry.
Ultimately, Burch’s message is clear: protecting artistic integrity in video games is essential. As the industry evolves, ensuring that performers have a voice in how AI is used will be crucial for a sustainable future in gaming.
For more on the topic of AI and its impact on entertainment, you can follow discussions on platforms like GamesIndustry.biz which often covers trends and challenges within the gaming community.
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