Fresno, California, is seeing a rise in the popularity of tiny nicotine pouch products, like the Swedish brand Zyn. Hope Megerdichian from the Fresno County Department of Public Health notes that these products are becoming more available to young people.
So, what exactly are these pouches? Megerdichian explains that they are small, white pouches filled with nicotine powder. This powder can come from synthetic sources or ground tobacco. Users place the pouch between their gums and cheek, allowing nicotine to absorb into the body.
According to Zyn’s website, the pouches are marketed as “smoke-free, spit-free, and hands-free” alternatives for adults over 21. However, it seems younger people are also taking an interest in them.
The surge in popularity can be linked to marketing strategies similar to those used during the vape boom, when brands like Juul became household names. A recent survey showed that about 1.8% of students reported using nicotine pouches, with Zyn being the leading choice among nearly 70% of users.
In Fresno, 53% of tobacco-selling stores offer nicotine pouches. Furthermore, 93% of these retailers also stock flavored products that aren’t cigarettes, raising concerns about youth access.
Megerdichian warns that parents should be vigilant for signs of nicotine addiction in their children. She notes that nicotine can impact brain function and mood, potentially increasing the risk of anxiety and depression.
Recently, the FDA cleared 20 Zyn nicotine pouch products for marketing after a thorough review. The agency plans to monitor how the company promotes these products.
In response, Fresno County health officials are organizing town halls with local organizations. These events aim to educate parents on discussing these products with their kids to help keep them informed and safe.
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smoking, cigarettes, nicotine, youth, addiction, health, vaping , 15844378
