Auburn University has teamed up with Peachtree Entertainment to bring live music events to Jordan-Hare Stadium and Neville Arena. This exciting partnership will kick off in the fall of 2026 and promises over five concerts each year across various genres.
Rhett Hobart, Auburn’s Deputy Athletics Director, shared his enthusiasm, highlighting how this collaboration will enhance Auburn’s status as a vibrant entertainment hub. He emphasized the benefits for both students and the wider community in Auburn and Opelika while also generating much-needed revenue for the athletics department.
The partnership was facilitated by Elevate, a global sports and entertainment agency committed to boosting revenue for college sports. Jonathan Marks, Elevate’s Chief Business Officer, noted that this innovative model will maximize the potential of Auburn’s athletic facilities for guaranteed revenue generation.
Nathan Baugh, CEO of Peachtree Entertainment, expressed excitement about shaping the future of live events in Auburn. With their experience hosting successful shows in Alabama, they are eager to create unforgettable music experiences in these iconic venues.
Recent studies suggest that live music events can significantly boost local economies, drawing crowds that benefit nearby businesses. This partnership not only enriches the cultural landscape but also positions Auburn as a central player in the regional entertainment scene.
The buzz on social media is palpable; fans are already sharing their excitement about what artists might perform and how this initiative will enhance community spirit. As venues like Jordan-Hare Stadium and Neville Arena prepare for this new chapter, the anticipation among students and residents is building.
This partnership is more than just concerts; it’s about community, connection, and revitalization for Auburn.
For more details on this partnership, visit Auburn University’s official announcements here.
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