Kane Parson’s film Backrooms has surpassed $100 million at the domestic box office, marking A24’s first film to achieve this milestone and becoming their highest-grossing film in the United States, surpassing Marty Supreme which earned $96 million domestically. The film reached this figure in just six days.
Globally, Backrooms has grossed over $136 million and is on track to surpass the $148 million earned by A24’s Everything Everywhere All at Once, potentially making it A24’s second highest-grossing film. Marty Supreme currently holds the top spot with $191.3 million worldwide, but Backrooms may soon change that. The film’s second weekend is projected to earn between $32 million and $37 million, a decline of approximately 55% to 60%.
The film generated $8.7 million on Tuesday, making it the second highest-grossing Tuesday for a horror film in June, following the opening day of The Omen in 2006, which earned $12.6 million. The domestic total for Backrooms as of yesterday stands at $97.8 million.
Initially, Backrooms was expected to open to $20 million in North America, but it exceeded expectations with an opening of $81.4 million domestically and $118 million worldwide, marking A24’s best opening in its 14-year history. At 20 years old, Parson has become the youngest filmmaker to achieve a No. 1 opening at the box office with a film grossing over $100 million globally.
Backrooms is produced by Atomic Monster-Blumhouse, 21 Laps, and Phobos. Parson and screenwriter Will Soodik are represented by 3 Arts Entertainment. A24’s internal polling indicates that over 50% of attendees were drawn to the film as it is an A24 project, while 30% attended specifically for Parson.
The primary reasons for audience attendance over the weekend were fandom for the Backrooms intellectual property and A24 itself. This trend reflects similar results from other recent A24 films, such as The Drama and Marty Supreme, which attracted over 70% of under-35 viewers. A24 has built trust with this demographic through original storytelling and effective digital marketing strategies, with Backrooms costing more than $10 million to market in the United States.
Source: deadline.com via Google News.

